Management of an insurer’s communication plan as part of its digital transformation

Context & Objectives

Our client is a leading insurer that has launched its digital transformation programme

As part of its digital transformation plan, the client desired an Interim Communication Director to help set up a communications system favouring the development of a digital culture and ecosystem, allowing for innovation, developing new digital products & services and the appropriation of new digital working methods and techniques.

Procedural approach

• Creation of a brand, story and visual identity
• Definition of an internal and external communication strategy and plan
• Management and production of communication content
• Support for members of the Management Committee in their areas of expression on social networks and during public events (conferences, interviews)
• Development of new communication formats: newsletters, videos, internal conferences, digital days, etc.

Results

• One of the most ‘publicised’ internal transformations
• 3 major objectives were achieved: to publicise, arouse interest and take action.
• ‘Ambassador communities’ for the programme were involved and acted as communication stakeholders
• Employees were committed to the digital transformation and active on social networks.