{"id":2357,"date":"2021-01-22T09:17:00","date_gmt":"2021-01-22T08:17:00","guid":{"rendered":"https:\/\/bluebirds.partners\/pilotage-du-plan-de-communication-dun-assureur-dans-le-cadre-de-sa-transformation-digitale\/"},"modified":"2021-04-20T20:23:12","modified_gmt":"2021-04-20T18:23:12","slug":"pilotage-du-plan-de-communication-dun-assureur-dans-le-cadre-de-sa-transformation-digitale","status":"publish","type":"post","link":"https:\/\/bluebirds.partners\/en\/pilotage-du-plan-de-communication-dun-assureur-dans-le-cadre-de-sa-transformation-digitale\/","title":{"rendered":"Management of an insurer&#8217;s communication plan as part of its digital transformation"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Context &amp; Objectives<\/h3>\n\n\n\n<p>Our client is a leading insurer that has launched its digital transformation programme<\/p>\n\n\n\n<p>As part of its digital transformation plan, the client desired an Interim Communication Director to help set up a communications system favouring the development of a digital culture and ecosystem, allowing for innovation, developing new digital products &amp; services and the appropriation of new digital working methods and techniques.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Procedural approach<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Creation of a brand, story and visual identity<\/li><li>Definition of an internal and external communication strategy and plan<\/li><li>Management and production of communication content<\/li><li>Support for members of the Management Committee in their areas of expression on social networks and during public events (conferences, interviews)<\/li><li>Development of new communication formats: newsletters, videos, internal conferences, digital days, etc.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Results<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>One of the most &#8216;publicised&#8217; internal transformations<\/li><li>3 major objectives were achieved: to publicise, arouse interest and take action.<\/li><li>&#8216;Ambassador communities&#8217; for the programme were involved and acted as communication stakeholders<\/li><li>Employees were committed to the digital transformation and active on social networks.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Context &amp; Objectives Our client is a leading insurer that has launched its digital transformation programme As part of its digital transformation plan, the client desired an Interim Communication Director [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2174,"comment_status":"closed","ping_status":"open","sticky":false,"template":"page-case-study.php","format":[59],"meta":{"_acf_changed":false,"footnotes":""},"categories":[63],"tags":[],"class_list":["post-2357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assurance-en","format-case-studies-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/bluebirds.partners\/en\/wp-json\/wp\/v2\/posts\/2357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bluebirds.partners\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bluebirds.partners\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bluebirds.partners\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bluebirds.partners\/en\/wp-json\/wp\/v2\/comments?post=2357"}],"version-history":[{"count":7,"href":"https:\/\/bluebirds.partners\/en\/wp-json\/wp\/v2\/posts\/2357\/revisions"}],"predecessor-version":[{"id":2763,"href":"https:\/\/bluebirds.partners\/en\/wp-json\/wp\/v2\/posts\/2357\/revisions\/2763"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bluebirds.partners\/en\/wp-json\/wp\/v2\/media\/2174"}],"wp:attachment":[{"href":"https:\/\/bluebirds.partners\/en\/wp-json\/wp\/v2\/media?parent=2357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bluebirds.partners\/en\/wp-json\/wp\/v2\/categories?post=2357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bluebirds.partners\/en\/wp-json\/wp\/v2\/tags?post=2357"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/bluebirds.partners\/en\/wp-json\/wp\/v2\/format?post=2357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}